• No products in the cart.

Duration: 30 hrs

Course Overview

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your

audience, and evaluate and revise your strategy.

Learning Objectives

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy

Course Outline

  1. Course Overview
  2. Defining the Terms
  • What is Branding?
  • What is Social Media?
  1. Building Your Social Media Branding Strategy
  • Key Ingredients for Your Branding Strategy
  • Pre-Assignment Review
  1. Identifying Your Social Media Audience
  2. The Key Social Media Platforms
  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options
  1. Creating Brand-Focused Messages
  • What’s In a Message?
  • Making Connections
  • Dealing with Negative Feedback
  1. Building Customer Trust
  • Making Connections
  1. Developing a Communication Strategy
  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  1. Reviewing and Revising
  2. Personal Action Plan
  3. Recommended Reading List

12. Post-Course Assessment