Duration: 30 hrs
Course Overview
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your
audience, and evaluate and revise your strategy.
Learning Objectives
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
Course Outline
- Course Overview
- Defining the Terms
- What is Branding?
- What is Social Media?
- Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- Pre-Assignment Review
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
- Creating Brand-Focused Messages
- What’s In a Message?
- Making Connections
- Dealing with Negative Feedback
- Building Customer Trust
- Making Connections
- Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Reviewing and Revising
- Personal Action Plan
- Recommended Reading List
12. Post-Course Assessment