{"id":571,"date":"2017-02-06T19:03:19","date_gmt":"2017-02-06T19:03:19","guid":{"rendered":"http:\/\/celestial.convergesolve.com\/courses\/?post_type=course&#038;p=571"},"modified":"2020-04-01T19:06:46","modified_gmt":"2020-04-01T19:06:46","slug":"building-a-brand-on-social-media","status":"publish","type":"course","link":"https:\/\/celestialsdc.com\/courses\/course\/building-a-brand-on-social-media\/","title":{"rendered":"Building a Brand on Social Media"},"content":{"rendered":"<p><strong>Duration: 30 hrs<\/strong><\/p>\n<p><strong><em>Course Overview <\/em><\/strong><\/p>\n<p>Your brand speaks for your company and its products and\/or services. In today\u2019s online-focused world, it\u2019s important that your brand has a definitive, consistent, and responsive presence.<\/p>\n<p>Whether you\u2019re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We\u2019ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your<\/p>\n<p>audience, and evaluate and revise your strategy.<\/p>\n<p><strong><em>Learning Objectives <\/em><\/strong><\/p>\n<ul>\n<li>Define terms related to social media branding<\/li>\n<li>Create a strategy for your social media brand<\/li>\n<li>Describe various social media platforms and identify what platforms fit your brand<\/li>\n<li>Communicate effectively over social media<\/li>\n<li>Deal with negative feedback and criticism<\/li>\n<li>Create a social media playbook to guide brand ambassadors<\/li>\n<li>Evaluate your brand strength and revise your strategy<\/li>\n<\/ul>\n<p><strong><em>Course Outline <\/em><\/strong><\/p>\n<ol>\n<li>Course Overview<\/li>\n<li>Defining the Terms<\/li>\n<\/ol>\n<ul>\n<li>What is Branding?<\/li>\n<li>What is Social Media?<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>Building Your Social Media Branding Strategy<\/li>\n<\/ol>\n<ul>\n<li>Key Ingredients for Your Branding Strategy<\/li>\n<li>Pre-Assignment Review<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>Identifying Your Social Media Audience<\/li>\n<li>The Key Social Media Platforms<\/li>\n<\/ol>\n<ul>\n<li>Choosing the Right Platform for Your Brand<\/li>\n<li>Making Connections<\/li>\n<li>Looking at the Options<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>Creating Brand-Focused Messages<\/li>\n<\/ol>\n<ul>\n<li>What\u2019s In a Message?<\/li>\n<li>Making Connections<\/li>\n<li>Dealing with Negative Feedback<\/li>\n<\/ul>\n<ol start=\"7\">\n<li>Building Customer Trust<\/li>\n<\/ol>\n<ul>\n<li>Making Connections<\/li>\n<\/ul>\n<ol start=\"8\">\n<li>Developing a Communication Strategy<\/li>\n<\/ol>\n<ul>\n<li>Developing Social Media Guidelines for Your Brand<\/li>\n<li>Making Connections<\/li>\n<li>Letting Others Speak For You<\/li>\n<\/ul>\n<ol start=\"9\">\n<li>Reviewing and Revising<\/li>\n<li>Personal Action Plan<\/li>\n<li>Recommended Reading List<\/li>\n<\/ol>\n<p>12. Post-Course Assessment<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duration: 30 hrs Course Overview Your brand speaks for your company and its products and\/or services. In today\u2019s online-focused world, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":811,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":0,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"course-cat":[127],"_links":{"self":[{"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/course\/571"}],"collection":[{"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":6,"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/course\/571\/revisions"}],"predecessor-version":[{"id":6838,"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/course\/571\/revisions\/6838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/media\/811"}],"wp:attachment":[{"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/celestialsdc.com\/courses\/wp-json\/wp\/v2\/course-cat?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}